We analyse and optimise corporate communication throughout the entire innovation process – for example, the involvement of partners and operators in brainstorming through discourse at an early stage with stakeholders.
If your company knew, what your company knows – the best innovation topics usually stay undetected because they do not reach the communication department.
A view from the outside helps. inscico topic-scouts search for innovation topics, embed these in social debates and carry out media appropriate preparation.
Your benefit: Topic-Scouting utilises unused communication potential. This also frequently results in new innovation ideas.
Innovation managers think of communication when the product is finalised. This is usually too late. Communication has to be considered throughout the entire innovation process. inscico helps to optimise these communication processes.
Your benefit: Early communication results in a more transparent innovation process and a lower failure rate.
More than ever, innovation communication requires new methods for dialogue, especially for online media. Together with your company, inscico develops a strategy for the usage of social media.
Your benefit: New forms of communication address emotions and provide valuable information about target audiences..
inscico is a non-profit research institute for science and innovation communication. Our head office is located in Kleve (Germany), closely connected to Prof. Alexander Gerber's Science Communication chair at the international Rhine-Waal University.
inscico synthesises insights and methodologies from a wide spectrum of social sciences such as psychology and behavioural sciences, sociology and philosophy of science, media studies and social marketing, open innovation and the field of STS at large.
The institute conducts contract research with and for public funders and industry. Our Academy branch offers career professional development in science communication. inscico also runs its own Publishing branch.
Briener Straße 25
Tel : +49 (0) 2821 5 90 81 84 - 0
E - Mail : office () inscico . eu
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