A good communication strategy needs reliable information about the effectiveness of past and future measures. inscico supports research organisations and research supporting organisations in measuring and interpreting key data on innovation and communication.
Key Performance Indicators
In companies, monitoring the performance of public relations and its contribution to value creation is already an established process. Research institutions also increasingly expect evidence for the success of communication. inscico plans and introduces evaluation systems in your institution.
Your benefit: Evaluation helps to monitor communication measures and to set priorities. An additional advantage is an overview of resource usage.
inscico is a non-profit research institute for science and innovation communication. Our head office is located in Kleve (Germany), closely connected to Prof. Alexander Gerber's Science Communication chair at the international Rhine-Waal University.
inscico synthesises insights and methodologies from a wide spectrum of social sciences such as psychology and behavioural sciences, sociology and philosophy of science, media studies and social marketing, open innovation and the field of STS at large.
The institute conducts contract research with and for public funders and industry. Our Academy branch offers career professional development in science communication. inscico also runs its own Publishing branch.
Briener Straße 25
Tel : +49 (0) 2821 5 90 81 84 - 0
E - Mail : office () inscico . eu
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